On April 19, 2025 , in Shanghai, China , Alcove Hospitality was honored to be named among the Top 10 Strongest Brands in Asia in 2025 , within the framework of the Asia Economic Cooperation Forum 2025 .
This recognition is a memorable milestone for Alcove Hospitality, and it also sets new expectations for the Management Board and the entire team in the journey of continuously improving the quality of management, operation, and development of hotel and resort brands according to international standards.

With a focus on developing unique hospitality products and prioritizing customer experience, Alcove Hospitality currently manages and develops numerous accommodation projects across Vietnam, from North to South. Notable projects include The Pearl Hoi An, a 5-star resort in Hoi An; the Alcove Library Hotel & Apartment chain ; Alcove Apartment Vung Tau; and Alcove Boutique Danang Bay, along with many projects currently under development.
Alongside its operations in Vietnam, Alcove Hospitality is also expanding its reach through investment and collaboration projects in Australia, the United States, Canada, Taiwan, Singapore, and Dubai. This serves as a foundation for the brand to gradually connect with international markets, while simultaneously showcasing Vietnam's hospitality management and development capabilities to the global community.
Being named one of the Top 10 Strongest Brands in Asia 2025 is not only a recognition of past efforts but also a motivation for Alcove Hospitality to continue pursuing higher standards in every project, every experience, and every step of its brand development journey.