Business And Communications

From brand positioning to memorable impressions.

A strong hospitality brand is built not only on a beautiful identity, but also on how the brand is present, experienced, and remembered in the minds of customers.

At Alcove Hospitality, we develop our brand through a combination of brand strategy, communication, customer experience, and impactful activities .

Brands built on real-world experience.

01. Sea Sound Session

Building a brand asset from music.

From a music night at The Pearl Hoi An, Sea Sound Session has evolved into a branded music experience with a unique character reflecting the resort's identity.

With the participation of beloved artists such as Ha Nhi, Vicky Nhung, and Hakoota in the first season, and Phan Manh Quynh and Uyen Linh in Sea Sound Session #2, the program creates a distinct brand touchpoint – where music, the seaside atmosphere, and the resort experience coexist.

Highlights of the activities:

• Developing a concept and brand direction for the event series.
• Artist & entertainment planning
• KOL/KOC & partnership activation
• Digital & social media communication
• Email marketing & ticketing communication
• On-ground branding & guest experience
• Post-event content & community engagement

Highlights:

Sea Sound Session #2 achieved 90% ticket sales before the show , and continued to grow the Sea Sound Session Lovers community after the event.

Brand value:  Transform an event into an integral part of The Pearl Hoi An's brand experience.

02. The Pearl Hoi An

Taking the hospitality brand beyond the realm of accommodation.

For The Pearl Hoi An, brand development goes beyond simply communicating about accommodations or special offers. Alcove focuses on building the resort's image through PR, storytelling, awards, social content, and memorable experiences .

Brands are consistently integrated into the larger narratives of the hospitality and tourism industry, from award and recognition programs and communications about resort experiences to stories about the people behind the resort.

Implementation directions:

• Brand PR & media relations
• Awards & recognition strategy
• Brand storytelling
• Social media communication
• KOL/KOC collaboration
• Campaign & seasonal communication
• Event & experiential marketing
• Partnership & community engagement

Some notable highlights:

• Participate in international awards and recognition programs in the hospitality industry.
• Develop a storytelling system centered around the resort experience and the people of The Pearl Hoi An.
• Develop branded experiences like Sea Sound Session
• Enhance brand presence across media channels, communities, and travel platforms.